Located 12 km from Oia, the ever buzzing Fira is one of the stops that you should definitely make while on the island.

Built approximately 260 metres above sea level, it seems to be dressed up in full white, as it hangs over the cliff and draws every visitor's admiration.

Its unique position at the caldera offers breathtaking views of New and Old Kameni, resulting in crowds flocking here all hours of the day.

A large number of stores and shops that have sprung in the streets of the most densely built part of Santorini years ago still stand the test of time.

The starting point of your walk will be the main Theotokopoulou square which has many cafe bars. A little further down, you will find a road full of luxury jewellery shops inviting you for a multi carat experience!

Indulge in the charm of beautiful streets and let your gaze wander the eerie beauty of the caldera.

In Fira you can visit the Archaeological Museum (tel. +30 22860 22217), the Museum of Prehistoric Thera (tel. +30 22860 23217), the Gizi Mansion (tel. +30 22860 23077) and the Santozeum (tel. +30 22860 21722).